With more than 750 million users, 4 out of 5 users are decision-makers in their companies, according to LinkedIn data. LinkedIn has become the main social media platform when it comes to professional networking. The benefits of advertising on LinkedIn Reach a Professional Audience It can help you to reach a wider audience, creating brand awareness, but without having to spend much. The text ads appear on the column on the right side of LinkedIn’s page or the top.
You can make dynamic ads in 3 formats, each one with a different purpose: LinkedIn uses the personal data from your target audience to tailor the content and create a more effective ad for each person. Dynamic Adsĭynamic ad is a type of personalized ad where the content changes according to the person that is seeing it. To avoid flooding the users’ inbox, LinkedIn prevents that the same ad is sent in a short time to the same person. This allows you to have a more personalized conversation with possible leads, and stimulate engagement. Message Adsīy using message ads, you can deliver messages directly to your audience’s LinkedIn inbox from a personal account. You can make it in different formats, using a single image, a carousel, or a video, for example, the post will be labeled as “promoted”, to enable users to know that it’s an ad. Sponsored Content is the type of ad where you will create a post and sponsor it to appear on your target audience timeline among the organic content.
You will be able to define your marketing objective, select the type of ads you desire to use, choose your target audience, create ad accounts, control how much you want to spend, and track results.
LinkedIn Campaign Manager is the place where you are going to create and manage the ads for this platform, as the name already implies. It’s important though to get to know the platform’s particularities and features to make the most of it. If you have a B2B (Business to Business) company, inserting LinkedIn in your marketing plan is essential, and that includes learning how to use LinkedIn Campaign Manager.įocused on professional networking, the platform is the perfect place to reach decision-makers in the companies you want to close deals with and speak directly to them.īy creating ads on LinkedIn, you can target them to a specific audience, conquering more visibility, leads, and, consequently, selling more.
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